Wow, I have heard about this coming for awhile and I'm surprised it hasn't been done sooner. You would think that merchandising for RHOC would have been capitalized on previous to this. Certainly every single one of the housewives cast members have tried to find ways to merchandise and promote their own products and businesses, but few have figured out just the right way to succeed with maybe the exception of Bethanny Frankel with her top selling book. They all must contend with the fact that they CANNOT infringe upon the Real Housewives trademark and can only promote as individuals - and even that is often under scrutiny of NBC legal department.
They did make a half-hearted try it seemed before to sell some apparel items on BravoTV.com. It will be interesting to see if they can hit it right this time around.
"The Real Housewives" Apparel Coming To Retailers In Fall 2009 | AHN
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